Offbeat Club
Offbeat Club is a pet brand that provides products that focus on the comfort and safety of small animals. I designed assets ranging from logos, branding, packaging, and manuals. I also helped with styling their socials and website.
For the logo, I went with a house silhouette with small animals inside representing Offbeat Club as a place to find all things you need to create a warm, welcoming environment for your pet. We ended up with a dark periwinkle color for a bit of fun, but more calm feeling.
Some vertical designs:
I created a few graphics that could be used either online or on packaging.
When it came to packaging, I designed the vinyl sticker labels that went on the front and back of their dry treats. It included dandelion, chamomile, marigold, raspberry leaf, rose hip, and pea flake.
For some accessories like the CuddleComb and Stacking Cups Toy, we went with a kraft paper packaging and white screen print design. It let the product shine more with this simple design.
Alongside packaging, I created manuals for products that involved more instructions like this guinea pig C&C cage. We went with a simple and straightforward design resembling IKEA’s manuals.
